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Company:
Credit Suisse Group
Services:
Credit Suisse Group is a world-leading financial services company, advising
clients in all aspects of finance, around the world, around the clock. 360°
Finance.
Our brand is more than just a name or a logo.
CREDIT SUISSE communicates who we are, what we do, where we come from, what
we stand for and where we are going.
CREDIT SUISSE takes all the things you'd expect from a global financial services
group with 'Suisse' in its name and adds a dynamic, creative energy that's
constantly making things better for clients, employees and shareholders. We
combine our experience and specialized knowledge with inventive thinking;
we act swiftly and with dedication. Always questioning and challenging, never
satisfied.
Building the brand
The CREDIT SUISSE brand is unified, but not uniform:
we all share the same brand idea, values and business principles; we all share
the same clear and instantly recognizable style and visual language. And yet
there is room for variety, entrepreneurship and local culture. The businesses
develop and build on these core beliefs to define their particular role by
establishing distinct, yet clearly related and powerful business brands. Each
business, in the process of pursuing its market objectives, simultaneously
enhances the strength and recognition of the entire Group and contributes
in its own way to delivering the brand promise: offering our clients comprehensive
solutions to any financial challenge - 360° FINANCE™.
CREDIT SUISSE continues to innovate and to transform the face of financial
services, launching award-winning web-based services and expanding its global
franchise in financial services and investment banking. Constantly evolving,
integrating and extending the reach of our brand.
One of our most valuable assets
Our brand is one of our most valuable assets. It sets us apart from our competitors,
it attracts new customers and builds loyalty. In doing so, it builds a meaningful,
emotional connection with clients. It creates a common culture for our multi-faceted
businesses, an identity that talented people want to be part of. It is the
driving force behind our success.
Contact Details:
W: http://www.credit-suisse.com
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