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Company:
Kao
Services:
Kao's core businesses are the manufacture, marketing, and sale of consumer
products, which are identified and recognized by the Kao Crescent Moon logo,
prestige cosmetics (Kao Sofina), and chemical products.
Values
Yoki-Monozukuri
We define "Yoki-Monozukuri" as "a strong commitment by all
members to provide products and brands of excellent value for consumer satisfaction".
It consists of the following core concepts, which distinguishes us from all
others. In Japanese, "Yoki" literally means "good/excellent",
"Monozukuri" means "development/manufacturing of products ".
We strive to develop innovative products and brands to maximize consumer satisfaction
by determining the needs of consumers and fusing them with the seeds of R&D.
We create dynamic synergy by uniting the creativity and energy of every person
and team to enhance Yoki-Monozukuri. The driving force of Yoki-Monozukuri
is the passion of individual members as the source of our corporate strength.
We reinvest the profits earned through Yoki-Monozukuri towards the continuous
creation of products and brands of excellent value. This cycle of Yoki-Monozukuri
earns us the respect and trust of all stakeholders including consumers, employees,
business partners, local communities and shareholders, thereby achieving profitable
growth.
We continuously improve and innovate our products, brands and business processes
in order to stay one step ahead of changes in consumer lifestyles and the
business environment.
We proactively seek new opportunities and challenges, never being satisfied
with the status quo.
We regard difficulties as opportunities for self-improvement and continue
to grow individually and as a corporation by overcoming them.
Contact Details:
W: http://www.kao.co.jp
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