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Company:
Altria Group
Services:
Altria Group is the parent company of Kraft Foods, Philip Morris International,
Philip Morris USA and Philip Morris Capital Corporation. Altria Group is also
the largest shareholder in the world’s second-largest brewer, SABMiller,
with a 36% economic interest.
On January 27, 2003, Altria Group became the name of the parent company of
Kraft Foods, Philip Morris USA, Philip Morris International and Philip Morris
Capital Corporation. Collectively, these companies form the Altria family
of companies.
Approved by the Company’s shareholders in 2002, the introduction of Altria
Group reflects important evolutions in our development. The name Philip Morris
is truly a tobacco name—a name associated with a remarkable history as
a leader in that industry both in the United States and around the world.
But we also have come to own a number of companies that are not tobacco-based,
companies such as General Foods, Kraft, Jacobs Suchard and Nabisco. By changing
its name, Altria Group will clarify its identity as what it is: a parent company
to both tobacco and food companies that manage some of the world’s most
successful brands.
The name Altria derives from the Latin word "altus", meaning high.
To the Altria family of companies, it connotes an enterprise that aims for
peak performance and constant improvement. Our goal is that, over time, the
name also will reflect the seven attributes that we believe define who we
are and how we grow our businesses: performance; marketing excellence applied
by our consumer packaged goods companies; commitment to responsibility; financial
strength; innovation; compliance and integrity; and dedication to people.
Some have speculated that the name change to Altria is an effort to distance
the family of companies from its tobacco heritage. But that isn't the case.
Altria Group takes pride in owning what we believe to be the two premier tobacco
companies in the world—each of which is retaining its Philip Morris name.
We are equally proud of Kraft Foods and its outstanding performance in its
industry.
Contact Details:
contact details
W: http://www.altria.com
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